The Process 

Vision.
Let's begin with the end in mind. What are you trying to accomplish? Who is your audience? Do you have content prepared? Do you have a vision of your site, color or font preferences? Have you seen a site that you wish was your own? Do you like, or despise, animation? 

After we've had a preliminary discussion about your project, I'll provide a proposal outlining how I will turn your vision into reality. Details, including price, terms and target dates will be included. 

Adjust and correct.
When you have indicated your acceptance I will begin by mocking-up page layouts, incorporating your preferences regarding layout, color, and font types. These will be viewable on the Internet housed on Elting Web Design's server. Expect to receive frequent emails---"How do you like this?"---until we're both happy with the look and feel of the template. I expect you to be forthright about your likes and dislikes. I may also make suggestions for stock photography that will add punch to your message and add appeal to your site.

Meanwhile, you should be preparing your content and emailing it to me, as well as gathering your photographs and mailing them for scanning and preparation. I will also ask for your input regarding a description and keywords for the site. These elements, together with your content, are key to proper listing by the search engines. 

Final focus.
Once the site is completed and approved, I will upload it to your domain's server and submit the URL to search engines. You should begin to publicize your site in every communication, including your letterhead, email signatures, advertisements, even your voice mail message and "on hold" message. Periodically I will ask you if we need to update your content or modify your keywords or description. 

Clearly,
I'm excited about creating websites. My goal is to make this an exciting, even fun, time for you, too, and provide a professional Internet presence you will claim with pride.

Edie Elting
Owner,
Elting Web Design